… is explained by the incomparable Peter Greene at Curmudgucation.
Here is the gist:
“That’s the difference from Bernie Sanders, who is not playing a game at all, but is simply trying to communicate a message. Trump, who is playing a game, has no message to communicate. Sanders is revealing the hollowness of the Presidential race by showing what substance looks like. Trump is revealing the hollowness by turning it into performance art, an exaggerated cartoon candidacy, a show that turns to the other candidates and says, “Look, if you really want to play this bullshit game, let’s really do it, and not just half-ass it like you bums are used to doing. If you want to be a bullshit slinging, woman-bashing, minority-abusing, ethically rudderless asshat, let me show you how it’s really done.””